Company name availability checker

Hi,

Is there any news on this?
I would like to know if companies House API is thinking to release this functionality any time soon, if not is there any way I can find out all the rules to validate companies name with existing ones?

Are all conditions listed in the link below?

Also how do you guys identify if a name will require permission for a certain company?
e.g Nikes - needs permission from Nike (UK) LTD

Best regards,
Pedro